Nibbler SEO audit for mashable.com
Summary
Overall8.3
The overall score for this website.
Accessibility7.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:17 on 2 May 2024 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Consider shortening long anchor text. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print mashable.com/ Not detected mashable.com/tech Not detected mashable.com/science Not detected mashable.com/life Not detected mashable.com/category/social-good Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Mobile3.0
- None of this website appears to be fully optimised for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content can be viewed easily across a wide range of devices as a growing percentage of web browsing is now done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport mashable.com/ Not detected Not detected Detected mashable.com/tech Not detected Not detected Detected mashable.com/science Not detected Not detected Detected mashable.com/life Not detected Not detected Detected mashable.com/category/social-good Not detected Not detected Detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Internal links6.4
- 5 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL mashable.com/ <![CDATA[.animate #euSMf1FbiNs11_to{animation:euSMf1FbiNs11_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs11_to{animation:euSMf1FbiNs11_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs11_to__to{0%{transform:translate(2326.395841px,218.229656px)}45%{transform:translate(2326.395841px,218.229656px)}73%{transform:translate(662.384075px,215.434656px)}100%{transform:translate(662.384075px,215.434656px)}}@keyframes euSMf1FbiNs11_to__back{0%{transform:translate(662.384075px,215.434656px)}45%{transform:translate(662.384075px,215.434656px)}73%{transform:translate(2326.395841px,218.229656px)}100%{transform:translate(2326.395841px,218.229656px)}}.animate #euSMf1FbiNs15_to{animation:euSMf1FbiNs15_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs15_to{animation:euSMf1FbiNs15_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs15_to__to{0%{transform:translate(144.277373px,1260.854733px)}41%{transform:translate(144.277373px,331.868153px)}100%{transform:translate(144.277373px,331.868153px)}}@keyframes euSMf1FbiNs15_to__back{0%{transform:translate(144.277373px,331.868153px)}41%{transform:translate(144.277373px,331.868153px)}100%{transform:translate(144.277373px,1260.854733px)}}.animate #euSMf1FbiNs19_to{animation:euSMf1FbiNs19_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs19_to{animation:euSMf1FbiNs19_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs19_to__to{0%{transform:translate(144.277373px,1003.724046px)}60%{transform:translate(144.277373px,1003.724046px)}80%{transform:translate(145.277373px,766.938989px)}100%{transform:translate(145.277373px,766.938989px)}}@keyframes euSMf1FbiNs19_to__back{0%{transform:translate(145.277373px,766.938989px)}60%{transform:translate(145.277373px,766.938989px)}80%{transform:translate(144.277373px,1003.724046px)}100%{transform:translate(144.277373px,1003.724046px)}}.animate #euSMf1FbiNs22_to{animation:euSMf1FbiNs22_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs22_to{animation:euSMf1FbiNs22_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs22_to__to{0%{transform:translate(5474.895347px,1202.280706px)}60%{transform:translate(5474.895347px,1202.280706px)}90%{transform:translate(13.364022px,1202.286993px)}100%{transform:translate(13.364022px,1202.286993px)}}@keyframes euSMf1FbiNs22_to__back{0%{transform:translate(13.364022px,1202.286993px)}60%{transform:translate(13.364022px,1202.286993px)}90%{transform:translate(5474.895347px,1202.280706px)}100%{transform:translate(5474.895347px,1202.280706px)}}]]> mashable.com/ mashable.com/ <![CDATA[.animate #euSMf1FbiNs11_to{animation:euSMf1FbiNs11_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs11_to{animation:euSMf1FbiNs11_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs11_to__to{0%{transform:translate(2326.395841px,218.229656px)}45%{transform:translate(2326.395841px,218.229656px)}73%{transform:translate(662.384075px,215.434656px)}100%{transform:translate(662.384075px,215.434656px)}}@keyframes euSMf1FbiNs11_to__back{0%{transform:translate(662.384075px,215.434656px)}45%{transform:translate(662.384075px,215.434656px)}73%{transform:translate(2326.395841px,218.229656px)}100%{transform:translate(2326.395841px,218.229656px)}}.animate #euSMf1FbiNs15_to{animation:euSMf1FbiNs15_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs15_to{animation:euSMf1FbiNs15_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs15_to__to{0%{transform:translate(144.277373px,1260.854733px)}41%{transform:translate(144.277373px,331.868153px)}100%{transform:translate(144.277373px,331.868153px)}}@keyframes euSMf1FbiNs15_to__back{0%{transform:translate(144.277373px,331.868153px)}41%{transform:translate(144.277373px,331.868153px)}100%{transform:translate(144.277373px,1260.854733px)}}.animate #euSMf1FbiNs19_to{animation:euSMf1FbiNs19_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs19_to{animation:euSMf1FbiNs19_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs19_to__to{0%{transform:translate(144.277373px,1003.724046px)}60%{transform:translate(144.277373px,1003.724046px)}80%{transform:translate(145.277373px,766.938989px)}100%{transform:translate(145.277373px,766.938989px)}}@keyframes euSMf1FbiNs19_to__back{0%{transform:translate(145.277373px,766.938989px)}60%{transform:translate(145.277373px,766.938989px)}80%{transform:translate(144.277373px,1003.724046px)}100%{transform:translate(144.277373px,1003.724046px)}}.animate #euSMf1FbiNs22_to{animation:euSMf1FbiNs22_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs22_to{animation:euSMf1FbiNs22_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs22_to__to{0%{transform:translate(5474.895347px,1202.280706px)}60%{transform:translate(5474.895347px,1202.280706px)}90%{transform:translate(13.364022px,1202.286993px)}100%{transform:translate(13.364022px,1202.286993px)}}@keyframes euSMf1FbiNs22_to__back{0%{transform:translate(13.364022px,1202.286993px)}60%{transform:translate(13.364022px,1202.286993px)}90%{transform:translate(5474.895347px,1202.280706px)}100%{transform:translate(5474.895347px,1202.280706px)}}]]> mashable.com/tech mashable.com/ <![CDATA[.animate #euSMf1FbiNs11_to{animation:euSMf1FbiNs11_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs11_to{animation:euSMf1FbiNs11_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs11_to__to{0%{transform:translate(2326.395841px,218.229656px)}45%{transform:translate(2326.395841px,218.229656px)}73%{transform:translate(662.384075px,215.434656px)}100%{transform:translate(662.384075px,215.434656px)}}@keyframes euSMf1FbiNs11_to__back{0%{transform:translate(662.384075px,215.434656px)}45%{transform:translate(662.384075px,215.434656px)}73%{transform:translate(2326.395841px,218.229656px)}100%{transform:translate(2326.395841px,218.229656px)}}.animate #euSMf1FbiNs15_to{animation:euSMf1FbiNs15_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs15_to{animation:euSMf1FbiNs15_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs15_to__to{0%{transform:translate(144.277373px,1260.854733px)}41%{transform:translate(144.277373px,331.868153px)}100%{transform:translate(144.277373px,331.868153px)}}@keyframes euSMf1FbiNs15_to__back{0%{transform:translate(144.277373px,331.868153px)}41%{transform:translate(144.277373px,331.868153px)}100%{transform:translate(144.277373px,1260.854733px)}}.animate #euSMf1FbiNs19_to{animation:euSMf1FbiNs19_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs19_to{animation:euSMf1FbiNs19_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs19_to__to{0%{transform:translate(144.277373px,1003.724046px)}60%{transform:translate(144.277373px,1003.724046px)}80%{transform:translate(145.277373px,766.938989px)}100%{transform:translate(145.277373px,766.938989px)}}@keyframes euSMf1FbiNs19_to__back{0%{transform:translate(145.277373px,766.938989px)}60%{transform:translate(145.277373px,766.938989px)}80%{transform:translate(144.277373px,1003.724046px)}100%{transform:translate(144.277373px,1003.724046px)}}.animate #euSMf1FbiNs22_to{animation:euSMf1FbiNs22_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs22_to{animation:euSMf1FbiNs22_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs22_to__to{0%{transform:translate(5474.895347px,1202.280706px)}60%{transform:translate(5474.895347px,1202.280706px)}90%{transform:translate(13.364022px,1202.286993px)}100%{transform:translate(13.364022px,1202.286993px)}}@keyframes euSMf1FbiNs22_to__back{0%{transform:translate(13.364022px,1202.286993px)}60%{transform:translate(13.364022px,1202.286993px)}90%{transform:translate(5474.895347px,1202.280706px)}100%{transform:translate(5474.895347px,1202.280706px)}}]]> mashable.com/science mashable.com/ <![CDATA[.animate #euSMf1FbiNs11_to{animation:euSMf1FbiNs11_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs11_to{animation:euSMf1FbiNs11_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs11_to__to{0%{transform:translate(2326.395841px,218.229656px)}45%{transform:translate(2326.395841px,218.229656px)}73%{transform:translate(662.384075px,215.434656px)}100%{transform:translate(662.384075px,215.434656px)}}@keyframes euSMf1FbiNs11_to__back{0%{transform:translate(662.384075px,215.434656px)}45%{transform:translate(662.384075px,215.434656px)}73%{transform:translate(2326.395841px,218.229656px)}100%{transform:translate(2326.395841px,218.229656px)}}.animate #euSMf1FbiNs15_to{animation:euSMf1FbiNs15_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs15_to{animation:euSMf1FbiNs15_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs15_to__to{0%{transform:translate(144.277373px,1260.854733px)}41%{transform:translate(144.277373px,331.868153px)}100%{transform:translate(144.277373px,331.868153px)}}@keyframes euSMf1FbiNs15_to__back{0%{transform:translate(144.277373px,331.868153px)}41%{transform:translate(144.277373px,331.868153px)}100%{transform:translate(144.277373px,1260.854733px)}}.animate #euSMf1FbiNs19_to{animation:euSMf1FbiNs19_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs19_to{animation:euSMf1FbiNs19_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs19_to__to{0%{transform:translate(144.277373px,1003.724046px)}60%{transform:translate(144.277373px,1003.724046px)}80%{transform:translate(145.277373px,766.938989px)}100%{transform:translate(145.277373px,766.938989px)}}@keyframes euSMf1FbiNs19_to__back{0%{transform:translate(145.277373px,766.938989px)}60%{transform:translate(145.277373px,766.938989px)}80%{transform:translate(144.277373px,1003.724046px)}100%{transform:translate(144.277373px,1003.724046px)}}.animate #euSMf1FbiNs22_to{animation:euSMf1FbiNs22_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs22_to{animation:euSMf1FbiNs22_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs22_to__to{0%{transform:translate(5474.895347px,1202.280706px)}60%{transform:translate(5474.895347px,1202.280706px)}90%{transform:translate(13.364022px,1202.286993px)}100%{transform:translate(13.364022px,1202.286993px)}}@keyframes euSMf1FbiNs22_to__back{0%{transform:translate(13.364022px,1202.286993px)}60%{transform:translate(13.364022px,1202.286993px)}90%{transform:translate(5474.895347px,1202.280706px)}100%{transform:translate(5474.895347px,1202.280706px)}}]]> mashable.com/life mashable.com/ <![CDATA[.animate #euSMf1FbiNs11_to{animation:euSMf1FbiNs11_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs11_to{animation:euSMf1FbiNs11_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs11_to__to{0%{transform:translate(2326.395841px,218.229656px)}45%{transform:translate(2326.395841px,218.229656px)}73%{transform:translate(662.384075px,215.434656px)}100%{transform:translate(662.384075px,215.434656px)}}@keyframes euSMf1FbiNs11_to__back{0%{transform:translate(662.384075px,215.434656px)}45%{transform:translate(662.384075px,215.434656px)}73%{transform:translate(2326.395841px,218.229656px)}100%{transform:translate(2326.395841px,218.229656px)}}.animate #euSMf1FbiNs15_to{animation:euSMf1FbiNs15_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs15_to{animation:euSMf1FbiNs15_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs15_to__to{0%{transform:translate(144.277373px,1260.854733px)}41%{transform:translate(144.277373px,331.868153px)}100%{transform:translate(144.277373px,331.868153px)}}@keyframes euSMf1FbiNs15_to__back{0%{transform:translate(144.277373px,331.868153px)}41%{transform:translate(144.277373px,331.868153px)}100%{transform:translate(144.277373px,1260.854733px)}}.animate #euSMf1FbiNs19_to{animation:euSMf1FbiNs19_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs19_to{animation:euSMf1FbiNs19_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs19_to__to{0%{transform:translate(144.277373px,1003.724046px)}60%{transform:translate(144.277373px,1003.724046px)}80%{transform:translate(145.277373px,766.938989px)}100%{transform:translate(145.277373px,766.938989px)}}@keyframes euSMf1FbiNs19_to__back{0%{transform:translate(145.277373px,766.938989px)}60%{transform:translate(145.277373px,766.938989px)}80%{transform:translate(144.277373px,1003.724046px)}100%{transform:translate(144.277373px,1003.724046px)}}.animate #euSMf1FbiNs22_to{animation:euSMf1FbiNs22_to__to 1s linear 1 normal forwards}.animate-reverse #euSMf1FbiNs22_to{animation:euSMf1FbiNs22_to__back 1s linear 1 normal forwards}@keyframes euSMf1FbiNs22_to__to{0%{transform:translate(5474.895347px,1202.280706px)}60%{transform:translate(5474.895347px,1202.280706px)}90%{transform:translate(13.364022px,1202.286993px)}100%{transform:translate(13.364022px,1202.286993px)}}@keyframes euSMf1FbiNs22_to__back{0%{transform:translate(13.364022px,1202.286993px)}60%{transform:translate(13.364022px,1202.286993px)}90%{transform:translate(5474.895347px,1202.280706px)}100%{transform:translate(5474.895347px,1202.280706px)}}]]> mashable.com/category/social-good
- Consider shortening long anchor text.
- 158 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.0
100% of images have a clearly defined size
410 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL helios-i.mashable.com/.../hero-image.fill.size_672x378.v1714576641.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 410 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.mashable.com to http://mashable.com. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Mashable
mashable.com/
Mashable is a global, multi-platform media and entertainment company.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| mashable.com/ | viewport | width=device-width, initial-scale=1 |
| mashable.com/ | theme-color | #00aeef |
| mashable.com/ | application-name | Mashable.com |
| mashable.com/ | description | Mashable is a global, multi-platform media and entertainment company. |
| mashable.com/ | twitter:site | @mashable |
| mashable.com/ | robots | max-image-preview:large |
| mashable.com/tech | viewport | width=device-width, initial-scale=1 |
| mashable.com/tech | theme-color | #00aeef |
| mashable.com/tech | application-name | Mashable.com |
| mashable.com/tech | description | Check out the latest coverage from Mashable on Tech, including news, current trends, and more. |
| mashable.com/tech | twitter:site | @mashable |
| mashable.com/tech | robots | max-image-preview:large |
| mashable.com/science | viewport | width=device-width, initial-scale=1 |
| mashable.com/science | theme-color | #00aeef |
| mashable.com/science | application-name | Mashable.com |
| mashable.com/science | description | Check out the latest coverage from Mashable on Science, including news, current trends, and more. |
| mashable.com/science | twitter:site | @mashable |
| mashable.com/science | robots | max-image-preview:large |
| mashable.com/life | viewport | width=device-width, initial-scale=1 |
| mashable.com/life | theme-color | #00aeef |
| mashable.com/life | application-name | Mashable.com |
| mashable.com/life | description | Check out the latest coverage from Mashable on Life, including news, current trends, and more. |
| mashable.com/life | twitter:site | @mashable |
| mashable.com/life | robots | max-image-preview:large |
| mashable.com/category/social-good | viewport | width=device-width, initial-scale=1 |
| mashable.com/category/social-good | theme-color | #00aeef |
| mashable.com/category/social-good | application-name | Mashable.com |
| mashable.com/category/social-good | description | Check out the latest coverage from Mashable on Social Good, including news, current trends, and more. |
| mashable.com/category/social-good | twitter:site | @mashable |
| mashable.com/category/social-good | robots | max-image-preview:large |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 2,244 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| mashable.com/ | 9956 | 1600 |
| mashable.com/tech | 12945 | 2068 |
| mashable.com/science | 14371 | 2252 |
| mashable.com/life | 16212 | 2621 |
| mashable.com/category/social-good | 16915 | 2681 |
Freshness10.0
Last updated April 30, 2024
- It looks like this website was last updated on Tuesday, 30 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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